What's the ideal title tag length?

Google has no character limit, but it truncates titles in results to about 600 pixels wide — usually 50–60 characters. Put the most important words first.

Why does Google show a different title than mine?

Google rewrites titles it considers too long, vague, keyword-stuffed or inconsistent with the content. It then uses, for example, the H1 or link text.

Can the title and H1 be the same?

They can be similar. The title often adds the brand or category, while the H1 is shorter and aimed at the reader already on the page.

Title tag

The title tag is the <title> element in the page head — the page title shown in the browser tab and usually as the blue headline in Google results. It's one of the strongest signals of what a page is about. A good title is unique, starts with the main keyword and fits in roughly 50–60 characters.

What it looks like

<title>Oslo corner sofa – Furniture Shop</title>

Every page should have exactly one title tag.

What makes a good title

unique on every page,
main keyword first, brand last,
describes the page content rather than promising something else,
around 50–60 characters — longer titles get cut,
no keyword stuffing or repetition.

Common mistakes

Mistake	Result
the same title on many pages	Google can't tell them apart and rewrites titles
brand name only	the page doesn't say what it's about
empty title or "Home"	weaker rankings and CTR
two title tags	Google chooses on its own
title changed by a template after a release	ranking drops for main keywords

How to check

You'll find the title in the page source or the browser tab. In Search Console, compare queries and CTR for pages whose titles you changed.

Monitoring titles

The most dangerous title change isn't the planned one, but the one a new template made on hundreds of pages at once.

IndexRise compares the title of monitored pages with the baseline every night, character by character. Changes limited to numbers (prices, dates, product counts) don't trigger an alert. A second title tag on a page is a separate duplicated-element warning.