SEO checks after every release

Most Google traffic drops start with a release: a new template, a plugin update, a change to server rules. Application tests check that the site works, not that it's still visible to Google. IndexRise compares pages after a release with the baseline and tells you what changed.

SEO regressions: the mistakes you can't see

After a release the site looks the same, forms work, tests pass. And yet:

  • a template from staging carried over noindex or Disallow: / in robots.txt,
  • the canonical started pointing to the homepage or an old URL,
  • titles and H1s changed on hundreds of pages,
  • a server or CDN rule added a redirect or a loop,
  • the sitemap generator drops some URLs.

No user will notice any of these — Google will, a few days later.

How a check with IndexRise works

  1. Before the release — the baseline is already saved: the state of your pages from the latest nightly checks.
  2. Right after the release — run a check of chosen URLs from the dashboard (once a day) or wait for the nightly run.
  3. In the morning — you get a list of cases: what changed versus the baseline, on how many URLs and since when.
  4. Decide — intended change: approve the new baseline. Mistake: you know exactly what to roll back.

What we check after a release

ElementEvent
noindex, canonical, robots.txt"Page is no longer indexable" with the cause (critical)
status code, redirects4xx/5xx, a new redirect, a loop (critical)
title, description, H1change versus the baseline (warning)
sitemapsa missing file, a drop in URL count
response timea several-fold increase

A quick check without an account

After a release, check a few key URLs: indexability, meta tags and redirects. Monitoring does the same every night for all URLs, without you having to remember.

Check it on your siteRedirect checkerThe full chain with status codes, targets and headers — up to 10 URLs at once.

Frequently asked questions

Do I have to wait for the night after a release?

No. Once a day you can run an immediate check of chosen or all URLs from the dashboard — the result shows differences from the baseline. The nightly check covers everything anyway.

What if the change was intended?

Approve the new baseline for those URLs with one click — from then on it's the reference point.

Does this replace pre-release testing?

No, it complements it. Tests check staging; monitoring watches production — where mistakes actually cost traffic.

Updated: 2026-10-20