SEO checks after every release
Most Google traffic drops start with a release: a new template, a plugin update, a change to server rules. Application tests check that the site works, not that it's still visible to Google. IndexRise compares pages after a release with the baseline and tells you what changed.
SEO regressions: the mistakes you can't see
After a release the site looks the same, forms work, tests pass. And yet:
- a template from staging carried over
noindexorDisallow: /in robots.txt, - the canonical started pointing to the homepage or an old URL,
- titles and H1s changed on hundreds of pages,
- a server or CDN rule added a redirect or a loop,
- the sitemap generator drops some URLs.
No user will notice any of these — Google will, a few days later.
How a check with IndexRise works
- Before the release — the baseline is already saved: the state of your pages from the latest nightly checks.
- Right after the release — run a check of chosen URLs from the dashboard (once a day) or wait for the nightly run.
- In the morning — you get a list of cases: what changed versus the baseline, on how many URLs and since when.
- Decide — intended change: approve the new baseline. Mistake: you know exactly what to roll back.
What we check after a release
| Element | Event |
|---|---|
| noindex, canonical, robots.txt | "Page is no longer indexable" with the cause (critical) |
| status code, redirects | 4xx/5xx, a new redirect, a loop (critical) |
| title, description, H1 | change versus the baseline (warning) |
| sitemaps | a missing file, a drop in URL count |
| response time | a several-fold increase |
A quick check without an account
After a release, check a few key URLs: indexability, meta tags and redirects. Monitoring does the same every night for all URLs, without you having to remember.
Frequently asked questions
Do I have to wait for the night after a release?
No. Once a day you can run an immediate check of chosen or all URLs from the dashboard — the result shows differences from the baseline. The nightly check covers everything anyway.
What if the change was intended?
Approve the new baseline for those URLs with one click — from then on it's the reference point.
Does this replace pre-release testing?
No, it complements it. Tests check staging; monitoring watches production — where mistakes actually cost traffic.
Updated: 2026-10-20